More than a throwback.

About My Business

My Business brings the fearless energy of 2004–2007 fashion into the present. We are beginning with one signature piece: a fitted, 2006-inspired baby tee developed in a tight run of intentional colorways.

Our Point of View

Nostalgia is the starting point, not the finish line. Familiar silhouettes meet modern fit, considered fabrics, and statement details designed to feel current rather than costume-like.

Built in Public

We share the real process—from moodboards and fashion polls to samples, fit checks, wash tests, and launch day. Each limited drop helps us learn, improve quality, and carefully grow into tops, denim, accessories, and a full lifestyle collection.

Our Promise

No invented hype and no rushed expansion. We test before we launch, listen after every drop, and reinvest in the pieces our community genuinely wants.